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About us

About Us

Read our history to learn more about Continental and check out our latest TV ads.

Our History

For almost 70 years, Continental has been helping Australians create flavourful and nutritional meals to bring to the table.  At Continental, we love food the way you do and are here to help and inspire you to create enjoyable, yet nutritious, easy meals every day.

The Continental brand was registered in 1947, and four years later in 1951, we launched our first product, Chicken Noodle Soup. The range continued to expand throughout the 1950s, with Continental offering consumers eight flavours of soup, by 1959.

From the very beginning we wanted Continental to stand for taste, real ingredients and versatility. We started with showcasing how you can use our soups more creatively…. for example, French Onion soup as a base for a dip, still popular over 50yrs later!

The Continental brand continued to expand throughout the ’60s, exemplified by the launch of Stock Cubes in 1966, followed by Deb Mash and Surprise Peas – all products which are still part of our portfolio today.

In the 1970s we launched Cup A Soup, our first big foray into convenience. It has stood the test of time continuing to be one of Continental’s most successful ranges and one for which the brand is best known today. Other Continental innovations also helped to make meal preparation more convenient: Jug A Sauce in 1972, Hot Pot in 1976 and Stock Powders in 1977. This effectively repositioned the Continental brand, making it a ‘partner in the kitchen’.

In 1988, Continental established a new range side dish, with the launch of Pasta & Sauce. This successful launch was endorsed by Keith Floyd, a well known chef at the time, who made the brands catch phrase “you and Continental – just brilliant” well known. In the years since, our innovation has focused on convenience, with the launch of Cook In Bag in 2010, Gourmet Side Dish in 2015 and Liquid Stock in 2018. In 2020, we launched our newest brand Nutrish which is an easy and delicious way to nourish your body because it is packed with wholesome ingredients you can see.

Continental is here to help, whether you're a seasoned chef or casual cook, we will continue to inspire and assist our consumers to create flavourful and nutrition meals for years to come.

 

 

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